Skip to content
Shawbrook logo-1

The power of an effective EVP and hiring process.

 Shawbrook Bank
56 Technology hires in 2023
90% Offers accepted
3.1 Average submissions-to-hire
£364,000 In 2023, saved on agency fees

Partnership Summary

WHERE WE STARTED

• Limited employer presence in the tech world

• Use of agencies leading to a high agency spend

• Low acceptance of offers

• High average amount of first interviews to make a singular hire

• Minimal candidate insights within the tech market

WHERE WE ARE NOW?

• Established employer brand leading to hires being made from big tech brands, and award-winning in sourcing

• 100% of hires in 2023 being made directly by Talent Point and therefore a significant reduction in cost per hire

• Offer acceptance at 90%

• 3 first interviews to 1 hire

• Candidate insights being gathered, shared, and actively 
influencing the processes.

Lack of Employer Presence in the Tech World

When we began with Shawbrook they had a limited presence within the tech space. They were in year 1 of their digital transformation, and looking to be a product and tech-led organisation, but with limited reach in the market this was proving to be a struggle. 

We established that they needed to have more influence within the tech space to attract top talent and improve the talent brand. 

The key things that we implemented to do this were:

• Realigned the Shawbrook story – broke down the story of why we are a great place to work if you are in the tech space and ensured this was evident in our 
collateral such as our Campaign Briefs.

• Looked at where we were ‘hanging out’ – started to engage in more tech platforms to ensure that we had candidates coming to us as well as us going to them.

Where are we now?

• Ranked in the top 20 companies on the 2023 Cord awards for, ‘Gender Diversity Sourcing Leaders’, ‘Most Responsive’ and ‘Fastest to Respond’.

• Consistent positive feedback on our Campaign Briefs allowing candidates to really understand Shawbrook before they start interviewing with us.

• Candidates are coming to us already deeming Shawbrook as a tech-led organisation.

• Candidates from large tech brands such as Amazon, Sopra, and Prima are joining us as they believe in our mission.

Use of Agencies Leading to a High Cost Per Hire

One of the biggest reasons for partnering with Shawbrook was to help them to grow into the tech space, enabling their ambitious growth plans to support their digital transformation. They had a large number of hires to make within 2023, and again in 2024 but were struggling with the volume and being able to successfully hire within the technical remit. 

We were tasked with building a team of tech savvy, and forward-thinking tech professionals looking to leave a legacy and make Shawbrook market leaders.

In 2023 we successfully made 56 tech hires in whom we have over 90% retention for and 100% were sourced directly by us at Talent Point.

One of the reasons for bringing Talent Point into work with Shawbrook was to establish an employer brand within the tech space to ultimately reduce the use of agencies and have 100% direct hires. 

Not only did this mean that it was taking a lot longer to make a hire, but also that they were spending roughly £728,000 a year on tech hires. This figure is taken from the 56 hires made x an average of 20% agency fees on an average salary of £65,000.

This means that the average cost per hire was at £13,000 and we have reduced it to £6,500 saving them over £364,000 in 2023.

By really understanding the hiring and tech space, it meant the previous positive from using an agency was negated as we can establish this in-house. 

 

Improved Offer Acceptance

With little influence within the tech space when we joined Shawbrook a big problem was getting candidates to accept an offer when given to them. 

When we joined we were sitting at a 55% acceptance rate, meaning that ultimately half of the candidates that we offered were rejecting our offers. What have we done to change this? 
• Understood candidate motivations – deeper diving into their motivations to join Shawbrook and ensuring the Hiring Managers are aware of this to help them sell to candidates during the process.
 • Salary benchmarking – Realigned Shawbrook salaries to the wider market to be more competitive. 
• Become a trusted partner – Being able to push back on Shawbrook to get to a salary that works for the candidate and accurately represents the market value.

We have then got above 80% for 2023, and sitting at 90% in H2 2023 and 100% so far in 2024.

Excessive amount of First Interviews to Make 1 Offer

An immediate flag that was raised from Shawbrook was the time that it was taking to make a hire, with on average (across all tech roles from our first quarter with 
Shawbrook) 12 first interviews taking place to make an offer to 1 candidate. They had lengthy and unstructured interview processes that led to a huge amount of dropouts from candidates, and a lack of being able to assess whether someone performed well or not during the process.

What did we do?
 • Redefined the interview processes – workshopped with the hiring communities to understand their ideal hiring and restructured and planned interview processes and scorecards for assessments.

• Sit in our interviews – to understand what was happening in our interviews to ensure it aligned with what we are looking for.

Where are we now?
Structured interview processes, where we have only 3 first interviews to make 1 offer on average.

Minimal Candidate Insights in the Tech Market

There was minimal understanding of the tech market meaning that we could have minimal impact with the candidates that are out there. Through taking our insight and reporting on it monthly we found ourselves growing to understand the make-up of the market internally, and also discovered that Campaign Briefs were one of our biggest selling points.

Campaign Briefs are being read and appreciated by tech professionals with consistent positive feedback. We are being told that it is setting us apart from the market and tells the story of Shawbrook but also how technology is at the forefront of our strategy. 1 in 4 candidates currently compliment the campaign brief and have gone as far as to say it’s what keeps them in the process over other businesses because it is so unique.

We also are ensuring that matching the candidate requirements on the market is forefront of mind, and making sure we are considering them to create an offering that is best suited for tech professionals.

We have used the insight over the last year to be able to support the candidates better. The concerns and resolutions were:

• Lack of stability – Openly shared our yearly / quarterly financial reports on LinkedIn and with our candidates so they could feel stable when joining us.

• Understanding of progression – Clear frameworks were put out within the business that are visible and talked about with candidates so they understand what they are coming into.

• Moving to permanent positions - understand candidates’ motivations, especially those coming from contracting backgrounds to ensure that we are able to have better confidence they are with us for longevity. 

What do they have to say? (quotes from Shawbrook and our candidates)

"Great collaboration between SB and TP - we saw a strong pipeline of high-quality candidates coming in for the Full-stack roles and were able to fill all open positions at pace."Director of Engineering at Shawbrook

"The team have been great in identifying high quality candidates, many of whom have gone on to join Shawbrook." Head of Engineering at Shawbrook

"Thank you, and I just wanted to say I really appreciate the recruitment process with this one. It’s not often you find such clear communication and straightforward processes."  Product Manager Candidate

"As a result of the excellent role briefing note, which received a lot of positive feedback, our expectations were clearly communicated to candidates. The screening process was also very effective and almost all applications that were put forward for first interview were taken forward for a second interview."Chief Information Security Office at Shawbrook

"The amount of communication and information from you throughout the whole process has been great, and far more in depth than any other recruitment processes I’ve been in!" - Engineering Candidate

"You have been really helpful throughout the whole process. The level of communication and information has been better than any other recruitment process"IT Risk Candidate

Interested in understanding how Talent Point could support your Talent team? Let's talk.

BOOK A CALL